When surveyed, air conditioning and heating customers in Texas consistently demand three main things:

  1. Prompt response to their need
  2. An expert who can solve their problem
  3. A fair price

Note: These are listed in order with, “a fair price,” coming in a distant third.  In other words, promptness and solving the problem are more important to customers than pricing.  

Furthermore, by far, the #1 complaint against contractors is their failure to show up and complete the work in a timely manner.  (For those who have already nodded off: Complaints are bad.  Complaints do not support our Six Star Standard.  Complaints get one star, “WTH is this company doing in business?” reviews.)

If a company can meet the three basic requirements above, they will have customers for life who will tell their friends.

So,

“We show up zippity zip zip fast, do stunningly awesome work, and charge a fair price.”

This company tagline is merely a clever restatement of what customers want… and therefore, what we will strive to deliver.

This is our mission.

So, how do we do this?

“Zippity zip zip fast” 

    • We focus/market primarily in Hays County.  We stay close to home so we can get to our customer’s homes quickly.  
    • We answer the phone or return voicemails/emails/texts promptly.
    • We schedule calls the same day if possible or the next morning at the latest.
    • We show up on time or call with an update if we’re running behind.  Late ain’t great. 
    • We will maintain a stock of common parts and supplies on our vans (or nearby at our storage) in order to avoid that “drive of shame” time wasting trip to the supply warehouse.

“Stunningly awesome work”

    • Ultimately, customers pay our paychecks, so we seek to meet their needs.  They may be grumpy when we get to their house (because it’s hot), but they’ll be happy when we leave (because we did awesome work and their home is cooling down).
    • Respect the customer’s home.  They notice and appreciate it.
    • Keep your work area (aka, the customer’s home) clean and organized.
    • Perform a thorough diagnostic, looking for the primary cause of failure and any possible secondary contributors.  Fix it right and completely the first time, so you don’t have to come back and fix it again.
    • Always be kind and professional to the customer.  They’re having a bad day because their AC is broken and it’s going to cost them some money to repair it.  You’re having a good day because you are using your skills and getting paid to do it.

“A fair price”

    • It costs a lot to operate a business.  Wages, taxes, holiday pay, paid time off, vans, fuel, maintenance, insurance, equipment, supplies, license, continuing education, marketing, credit card processing fees, etc.  
    • We are not the cheapest AC company in town, nor are we the most expensive.  In other words, we charge a fair market price.  We are awesome at what we do… so we charge for that service – We respect ourselves.  We are honest at what we do… so we do not rip off our customers – We respect them.